Conversion rate is one of the most critical measures as it relates to sales and profitability. Conversion rate is not easy to achieve, it requires a lot of work and testing but when done right, sales will increase.
In this article I will be sharing a couple of conversion rate tips that will help you understand better how you can achieve a higher conversion regardless of the industry you are in.
Optimize for speed – Landing Pages
Trust signals are also very important for conversion. Those elements should be part of your REGULAR web pages as well as PPC landing pages. If you are selling a product or promoting your service, web visitors need to make a decision to either engage with your website or leave, is that simple. Trust symbols will help you retain those prospects by sharing with them that you are a real company with many years in the business and with hundreds of great reviews. These are just some of the trust symbols a lot of websites are using but you can sue different ones that will suit your business. Below is a list of the most popular trust signals that will help with conversion:
- Product/service review
- Social shares
- Customer testimonials
- SSL certificate
- Years In business
- Sales figures (If applicable)
- BBB certificate
- Social media profiles
- Website design (Your website appearance)
- Antivirus website badge
- Google trusted store
- Money back guarantee