Home » What is E-A-T & Why it’s Important – Google user intent and trust signals

What is E-A-T & Why it’s Important – Google user intent and trust signals

by david@dmomktg.com
What is E-A-T & Why it’s Important

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. EAT is one factor that Google uses to evaluate the overall quality of a web page. The concept first became well known after the infamous Medic Update in August 2018 when it was leaked by an insider at Google who posted on Medium about how they were “caught up” with trying to keep their new algorithm from going live before testing had been completed.

What’s the deal with Google ranking a page? Well, there are three critical components they look for when determining its E-A-T: The expertise of the creator(s) of all Main Content on that webpage. These authors have to be authoritative figures in their fields and know how to write about it well enough to earn trust from readers who may not be as knowledgeable in this area (or any field). They also need an expert understanding of what makes content trustworthy and high quality if you hope it will rank highly amongst search engine results pages (SERPS.)

Related Posts

3 comments

mike July 7, 2022 - 10:43 am

This site was… how do I say it? Relevant!!
Finally I’ve found something which helped me.
Appreciate it!

Reply
sites.google.com July 16, 2022 - 7:42 pm

Hello there, just became aware of your blog through Google, and found that it’s truly informative.

I am gonna watch out for brussels. I’ll be grateful if you continue this in future.
Many people will be benefited from your writing.
Cheers!

Reply
https://sites.google.com/view/best-ai-content-writing-tools/home December 1, 2022 - 5:11 am

Did you write the article yourself or you hired someone
to do it? I was wondering because I am a site owner too and struggle with writing new content all the time.
Someone told me to use AI to do create articles which I am kinda
considering because the output is almost written by human. Here is the sample content they sent me – https://sites.google.com/view/best-ai-content-writing-tools/home

Let me know if you think I should go ahead and use AI.

Reply

Leave a Comment